About Green Marketing, Inc.

President Darrin Duber-Smith:

Darrin C. Duber-Smith, president of Green Marketing, Inc., has over 20 years of experience in the marketing and management profession including extensive experience in working with natural, organic and green/sustainable products. He has published over 50 articles in the trade, has been an expert speaker at dozens of executive-level events over the past 10 years, and is a Visiting Assistant Professor of Marketing at Metro State College in Denver, CO. Green Marketing, Inc., is a full service marketing strategy and brand development firm offering a complete array of services including marketing plan development, branding/creative strategies, graphic design/copyrighting, PR, and integrated marketing communications development among a host of others. The company is uniquely adept at infusing sustainability and corporate social responsibility into the marketing strategy of any organization willing to make a commitment to this type of strategy. Mr. Duber-Smith can be reached at DuberSmith@GreenMarketing.net.

Marketing Strategy Analyst Dr. Clay Daughtrey:

CDaughtrey@GreenMarketing.net .Dr. Daughtrey specializes in event marketing.  These interests were developed from his previous jobs, which included working for the Charlotte Coliseum, the Olympic Games, Walt Disney’s World on Ice, Ringling Bros. and Barnum & Bailey Circus, and various college athletic departments. Dr. Daughtrey has received grants and conducted research for the Colorado Rapids, United States Golf Association, United States Swimming, and World Championship Wrestling.  He has published articles in the areas of event/team marketing, consumer behavior, marketing pedagogues and the legal environment of marketing. He is also currently Professor and Marketing Department Chair at Metropolitan State College of Denver’s School of Business. Dr. Daughtrey can be reached at

Marketing Coordinator Koren Henson:

Koren Henson, Green Marketing Inc.’s new Marketing Coordinator has a background in social sciences and visual communications. Her research has included social implications of Internet interaction in both business and personal realms, visual communication without written or verbal language, and culture as a target market. Ms. Henson can be reached at KHenson@GreenMarketing.net

Partial Client List:

  • New Hope Natural Media
  • Curtis Packaging
  • Nebraska Famous Steaks
  • '53 Organic Meats
  • Nebraska Fulfillment Logistics
  • Green Wave Products
  • Tuck-Away
  • Softress
  • Clean Energy Fuels
  • White Lotus Home
  • Intuiscent-Cramer
  • Sperancia
  • National Enzyme Co.
  • Octel Corp.
  • FM Branding / Maplewood Bake Co.
  • EC Data Systems/LoanDX
  • Jason Natural Cosmetics
  • Mountain Family Health Centers
  • Elementis Specialties
  • J.M. Huber
  • Bath & Body Works/The Limited
  • Natural Marketing Institute
  • Chipeta Sun Resort & Spa
  • Draco Natural Products

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Speaking Engagements:

  • Coast Southwest Technical Seminar, Dallas, TX, April 2008, keynote speaker
  • Society of Cosmetic Chemists, Jersey City, NJ April 2008, keynote speaker
  • Accelerating the Future of Naturals Conference, NY, NY, March 2008, keynote speaker
  • Natural Products Supply Expo, Anaheim, CA, March 2008, panel moderator and speaker
  • America's Beauty Show: Salon Sustainability Summit, Chicago, IL, March 2008, keynote speaker
  • Frost and Sullivan's Partnering with Clients to Create Innovative Growth Strategies, Scottsdale, AZ, January 2008, workshop leader
  • Women in Flavor and Fragrance Commerce (WFFC) Annual Meeting, Teaneck, NJ, November 2007, speaker
  • Natural Products Expo East, Baltimore, MD, September 2007, speaker
  • The Motivation Show, Chicago, IL, September 2007, speaker
  • Health and Beauty America, New York, NY, September 2007, speaker
  • Personal Care Goes Green, Webinar, HAPPI Magazine, Clifton, NJ, June 2007, speaker
  • Beauty Goes Green: Trends, Challenges, and Strategies for Success, Webinar, Global Cosmetic Industry (Allured), Carol Stream, IL, March 2007
  • Health and Beauty America, New York, NY, September 2006, session leader
  • Natural Products Expo West Special Session: U.S. Consulate, Japanese Delegation, Anaheim, CA, March 2006, keynote speaker
  • Marketing Natural and Organic Products, San Diego CA January 2006, workshop leader
  • Health & Beauty America/Inside Beauty, New York, NY, September 2005, session leader, speaker
  • Natural Products Expo West Special Session: Food Marketing Institute Committee, Anaheim, CA, March 2005, keynote speaker
  • Paperboard Packaging Council Conference, Washington D.C., March 2005, speaker
  • Health and Beauty America, New York, NY, September 2004, session leader and speaker
  • Global Beauty and Natural Personal Care Conference 2004 (ChemWeek), Chicago, IL, June 2004, co-presenter/organizer, workshop leader, and speaker
  • CSPA-AirCare Division Mid-year Meeting, Chicago, IL, May 2004, keynote speaker
  • International Cosmetics Expo 2004, Miami, FL, February 2004, speaker
  • Nutraceuticals Summit 2003, San Francisco, CA, May 2003, workshop leader
  • Global Beauty and Natural Products Congress 2003, Philadelphia, PA, February 2003, speaker, session leader
  • AromaHerb Conference and Trade Show 2003, Phoenix, AZ, February 2003, speaker
  • Health and Beauty America, New York, NY, October 2002, speaker
  • Global Beauty Congress 2002, Chicago, IL, June 2002, session leader
  • Personal Care Innovation 2002, Los Angeles, CA, May 2002, speaker
  • Functional Foods and Nutraceuticals Short Course, Texas A&M University, February 2002, speaker
  • Functional Foods and Nutraceuticals Short Course, Texas A&M University, February 2002, speaker
  • Snack and Confectionery New Products Conference, Chicago, IL, October 2001, speaker
  • Global Markets 2000, London, England, April 2000, chairperson and speaker

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Articles Published:

  • Happi, Online Publication 01/08
  • Virgo Communicatioins' Suply Side Magazine, Cosmeceuticals No Signs of Aging 10/25/2007
  • Soap, Perfumery, and Cosmetics, London UK, 9/05, Sustainability:  The Green Imperative
    reprint: GreenHome.com
  • Skin, Inc., 7/05 Naturally Male
    reprint: Nail and Spa Biz Magazine
  • Integrated Health Retailer, Toronto, Ontario, 6/05, Personal Care Products for Seniors
  • Integrated Health Retailer, Toronto, Ontario, 5/05, Hand and Nail Health
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 12/04, Hair Care
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 11/04, Sun Care
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 9/04, Natural Color Cosmetics
  • Nutraceuticals World, Ramsey, NJ, 7/04, Herbs and Botanicals
    • NPICenter.com, Toronto, Ontario, Monthly Natural Personal Care Column
        • The Rise of Natural Personal Care 3/04
        • The Natural Household Products Market 4/04
        • The Meaning of the Word “Natural” 5/04
        • The Natural Hair Care Market 6/04
        • Natural Personal Care Products Conference Review 6/04
        • Natural Color Cosmetics 7/04
        • Health and Beauty America Event Review 10/04
        • Ingestibles for Personal Care 11/04
        • Sustainable Competitive Advantage and Product Differentiation 12/04
        • Cosmeceuticals 1/05
        • The Role of Marketing in Product Development 2/05
        • Contract Manufacturing 4/05
        • Organic Personal Care 5/05
        • Natural Personal Care Update 6/05
        • The Power of Place 7/05
        • Optimal Pricing 9/05
        • The Meaning of Sustainability 10/05
  • Integrated Health Retailer, Toronto, Ontario, 5/04, Organic Personal Care
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 4/04, Natural Personal Care
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 4/04, Natural Household Market
  • Nutracos Journal, Milan, Italy, 3/03, Natural Personal Care/Cosmecueticals
  • Global Cosmetic Industry (Allured), Carol Stream, IL, 3/03, Natural Personal Care/Cosmecueticals
  • Grocery Headquarters, 2/03, Natural Personal Care
  • Nutraceuticals World, Ramsey, NJ, 1/03, Natural Personal Care/Cosmeceuticals
  • Nutraceuticals World, Ramsey, NJ, 11/02, Functional Foods
  • Soap and Cosmetics (ChemWeek), Chicago, IL, 9/02, Natural Personal Care
  • Integrated Health Retailer, Toronto, Ontario, 6/02, Natural Personal Care
  • Integrated Health Retailer, Toronto, Ontario, 12/01, Ingredient Purchasing
  • Integrated Health Retailer, Toronto, Ontario, 11/01, Sports Drinks
  • Integrated Health Retailer, Toronto, Ontario, 10/01, Private Labeling
  • Integrated Health Retailer, Toronto, Ontario, 9/01, Functional Foods

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Citations, Publicity, and Quotes

  • 9 News: 07/06/06
  • BBC News: 09/14/04
  • Beverage Industry: 07/01
  • Blog Vocinellanotte: 11/07/05
  • Boulder County Business Report: 1999
  • Boulder Daily Camera: 11/14/95, 03/23/98, 03/05/00, 09/02/07
  • Boulder Planet: 09/17/97, 08/26/98
  • Boulder Weekly: 1995
  • Candy Industry: 11/01
  • CBS 4 news: Fall 2007
  • CMR (Chemical Manufacturer Reporter: 11/05
  • Colorado Daily: 07/94, 08/94, 09/94, 01/95,
  • Denver Business Journal: 02/07/05
  • Denver Post: 8/30/99, 2004
  • Denver Rocky Mountain News: 08/31/07, 09/07
  • Folio Magazine: 6/1/99
  • Food Technology: 01/01
  • Fox 31 News - Denver 03/08
  • Fox 31 Good Day Colorado 01/08, 02/08 x 2,
  • Frankie Boyer Show Sirius satellite Radio: 07/05, 07/06
  • Functional Ingredients Magazine: 02/08
  • Global Cosmetic Industry ( GCI): 09/02, 04/03, 04/06, 06/07, 08/07, 11/07, 12/07, 02/08
  • Happi: 06/01, 06/02, 01/06, 02/08
  • Hayward Daily Review: 6/9/99
  • Health Foods Business: 07/97
  • Herbs for Health: 9-10/98
  • Household & Personal Care Wipes: Fall 2007
  • HSR Supplement Industry Insider:
  • IHR (Integrated Health Retailer): 01-02/02, 10/02
  • KOA Radio 850 Denver 11/07, 04/08
  • Marketing Daily: 09/27/07
  • Natural Business: 05/97
  • Natural Food Insider: 02/08
  • Natural Foods Merchandiser: 09/95, 11/96, 03/97, 07/97, 10/01/04, 01/08
  • Natural Product News: Natural Products Europe 2000 Review
  • Natural Products Industry Insider: 02/05/01, 12/01, 04/08/02, 10/21/02
  • New York Times: 02/16/03, 09/27/07
  • NPI Center: 01/07, 04/08
  • Nutra Cos: Jan-Feb/03
  • Nutraceuticals World: 12/01, 11/02,12/02, 09/05, 11/05, 12/06, 12/07
  • Nutrition Business Journal: 01/03, 08/06, 01/08
  • Nutrition Industry Executive: 03/08
  • Organic Products Retailer: 12/03, 02/08
  • PR News Now: 4/25/05
  • SIE: 9-10/01, 05/02, 10/02
  • Skin Inc. Magazine: 07/05
  • Soap & Cosmetics: 07-08/02, 09/02
  • Supplement Industry Insider: 1997
  • Taft Tribune: 05/02/86
  • The Metropolitan: 10/18/07, 10/04/07, 11/28/07
  • The Mountain Ear : 03/01, 01/16/03, 03/20/03
  • UCD Advocate: 04/12/06,03/06
  • Vitamin Retailer: 12/98, 02/01, 06/06, 09/07
  • WB2: 05/02/06, 05/05/06, 05/14/06, 05/15/06
  • Whole Foods: 07/98, 02/99

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