Sustainability and Corporate Social Responsibility Audits, Reporting, and Marketing Program Development
The Green Imperative is impossible to ignore, and companies are scrambling to understand how to develop business models that are more sustainable. After an objective analysis of all product, process, and policy issues associated with your company as well as performing an assessment of your current marketing strategy, we can develop a comprehensive sustainability and corporate responsibility strategy to increase ROI. Your organization will then become more efficient through environmental and social responsibility, achieve superior competitive advantage and brand differentiation, as well as enhance your brand image in the marketplace. This package includes:

1. Sustainability, Corporate Social Responsibility, and Marketing Audit

2. Sustainability/Corporate Social Responsibility Plan for Continuous Improvement and Reporting System

3. Integrated Marketing Communications Strategy

4. Implementation of Marketing Communications Strategy (Brand Development, Marketing Copy, Graphic Design, etc.)
Marketing Strategies and Implementation for Natural, Organic, and Green Products Companies
If it’s not on paper, then it isn’t a marketing plan! Green Marketing helps natural, organic and green products companies prosper by applying our process of marketing analysis and planning. Through the development of comprehensive marketing plans, we can objectively assess the current status of your marketing efforts with regard to Product, Pricing, Distribution, and Promotional strategies; assess their relationship with all external business factors including but not limited to your competition and target market; develop measurable sales objectives; and outline product, pricing, distribution, and promotion strategies designed to achieve those objectives. This package includes:

1. Marketing Audit (including internal and external situational analysis and assessment of current Product, Price, Place, and Promotion efforts).

2. Develop a Marketing Plan outlining strategies with regard to Products, Pricing, Distribution, and Promotion. This document will be a roadmap for all marketing activities.

3. Implement Marketing Strategies either in the capacity of Marketing Director or as a third party advisor (this service is optional and ongoing by contract).

4. Plan Results Evaluation (this service is also optional but recommended even if you implement the marketing plan purely internally. This gives you a continued objective perspective on your efforts and a clearer analysis of your return on investment).